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This paper presents research conducted on the case of food retailer in Serbia in order to answer at which level are the forecasting techniques applicable to such companies, at given supply chain model and in given environment. We will validate the usability of Trend-Seasonality-Corrected Exponential Smoothing (Winter’s Model) as a model that can improve inventory management in such case

FORECASTING AND INVENTORY PERFORMANCE IN DIRECT-STORE DELIVERY SUPPLY CHAIN: CASE OF RETAILER IN SERBIA