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Content, narrative flow and physical attributes of a book could contribute to what readers take away from a reading episode. Reading episodes support or discourage the cultivation of positive reading. Thus, writing and publishing features of a book implicitly elicit response that could induce or deter reading reprises. This study examines the association between writing and publishing elements and reading enjoyment. Data were derived from a questionnaire administered to second year undergraduate students after a thorough reading project. Findings suggest that writers and publishers can attract potential readers by paying attention to meeting their needs for pleasurable reading experience. The study affirms that reading episodes have potential influence on reading attitude and motivation and readers exposed to good books can cultivate voluntary reading habits.

Extensive Reading Culture Through Better Writing and Publishing Attributes