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Several successful experiences of transit services using the autonomous vehicle technology become a trend in mega cities worldwide. Most discussions on such Autonomous Vehicle Transit Service (AVTS) are yet limited to technological issues and safety concerns. Potential providers of the AVTS are to assess the users’ response to the AVTS in advance of the service launching. Existing studies typically attempt to find salient factors of the AVTS choice among pro-AVTS variables. However, the preference for the AVTS is, after all, a result of the comparison of the benefit between the AVTS and other transport modes. The paper aimed to develop a preference model by analyzing the data of preference for a transit with the AVTS for the journey to work, given characteristics of a car and a transit with the AVTS. The data is collected in 2019 from the commuters working in Pangyo 2nd Techno Valley of Gyeonggi Province, South Korea. The analysis found that the commuters prefer a transit with the AVTS for the lower AVTS fare and the commuting duration shorter than 30 minutes or longer than 90 minutes. The preference is also affected by the current mode use and personal characteristics.

A Study on the Influencing Factors of the Use of Autonomous Vehicle Transit Services: Focusing on the Commuters of Pangyo 2nd Techno Valley