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This study analyzes user satisfaction and perception change toward electric rental cars if an electric rental car user has encountered queue in a charging station and navigated other available stations. An ordinary least squares model of electric rental car user satisfaction and an average treatment effect model of perception change toward electric vehicles are specified. Using behavioral data collected from a survey of 196 electric rental car users, the models are estimated. Results show that the experience of turning back in a charging station has negative effect on user satisfaction and perception change toward electric vehicles. These results provide policy implications as follows: more public chargers are needed in Jeju; the installation of chargers should cover hotels; and more information on chargers should be available, including the location of charging stations.

Analyzing Effect of Turning Back in Charging Stations Due to Queue on User Satisfaction and Perception Change Toward Electric Rental Cars