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The cellular phones 3G, 4G and the personal devices are being use more and more as communication and multimedia contents devices by youngsters. The audiovisual content creators have seen in this new form of interpersonal and social relation a new opportunity for business and have launched fiction experienced products specifically designed for their transmission in those applications. This piece of research makes a comparative analysis of seven variables indicating narrative, aesthetic and interaction characteristics in a sample of 4 fictions programs for cellular phones casted in Spain. This research shows the presence of some specific features that may configure a genuine audiovisual style for cellular’s fiction and the suitable use of the technological and interaction potential through which they are spread. We identify three key elements for the future of this typology of products: firstly, the increase in power of devices, the variety and capacity of their provisions. In second place, the consolidation of this new market segment is dominated by the individualized consuming practices. And, finally, the increase in the offer of flat rate and free high speed Internet wireless access.

Migración hacia nuevas pantallas: transformaciones estéticas, narrativas en los productos de ficción para telefonía móvil y dispositivos personales en España