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Tourism industry development for Lenjan city which face with difficulties such as high unemployment rate, energy source constraints and also single-product economy, have high importance. with regards to the extent of domestic tourism functionality in city, can in addition to positive economic effects of tourism in city's growth and activeness, leading to provide cultural-social development, in spatialskeletal dimensions and political dimensions (security creating, state and private institutes existence in region,...), that needs to be planned in the of objective of sustainable development until economic development achieved in city as a real sense. This research has done on descriptive-analytical method and gathering first-hand information, which using SWOT model, it investigate strength, weakness points, opportunities and threats which finally which leading to introducing solutions like justly services and facilities distribution, holding festivals (cultural, artistic and sport), developing transportation infrastructure quality, state's support and encourage from private sector investments, using mass media and social networks in introducing tourism attractions and city's tourism universe plan compilation in order to regional development that all can provide economic development and growth in Lenjan city level area.

INVESTIGATING THE ROLE OF DOMESTIC TOURISM ON LOCAL ECONOMIC DEVELOPMENT (CASE STUDY: ISFAHAN LENJAN CITY)