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The purpose of this paper is to present the influence of the management to the SMEs in the markets facing problems of economy consolidation. This paper seeks to explore how a particular manufacturing SME in Kosovo organizes its processes on the daily basis and the challenges that currently faces in a fragile competition. This research embraces a qualitative single case study methodology in the context of manufacturing SMEs. The data collection comprises fourteen interviews. We also conducted observation within the organization supplemented by analysing different documents in order to have triangulation that could increase validity and reliability. This study helps theorists to emphasize more upon the criticality of manufacturing SMEs in building a strong case for future frameworks in order to demystify the overwhelming ideas that only managerial levels should be involved in the research domain for the case analysis especially in the manufacturing industry. Particularly in Kosovo where SMEs in the manufacturing sector are still struggling to recover and create a solid infrastructure for growth where the need for a broader integration in the analysis is indispensable in understanding the challenges and future alternatives of this sector. We intend helping managers, employees and wider practitioners to understand the importance of mutual task responsibilities; developing an integrated cooperation process; emphasizing the criticality of avoiding the orthodox approach of a managerial leading style, and transforming it into a new orthopraxy of ensuring that an internal employee involvement and participation is the key to articulating the necessary efforts of organizational success.

MANAGING SMEs IN A TURBULENT CONTEXT: A CASE STUDY FROM A KOSOVAN MANUFACTURING COMPANY