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Purpose of the paper: The sustainable enterprise focuses on its stakeholders’\udinterests. Today this perspective is a central one in the dialogue on enterprise goals and\udon the nature of the firm but it was already clear in the past history of some enlightened\udentrepreneurs like Adriano Olivetti. This important entrepreneur was able to balance\udeconomic responsibility and social ones in his managerial model and he showed that the\udpillars of sustainability, as we call them today, were internally coherent.\udMethodology: We apply an interpretative framework (Carroll’s pyramid) to analyze\udthe entrepreneurial choices by Adriano Olivetti according to the various perspectives of\udCorporate Social Responsibility. Our analysis is based upon Adriano Olivetti’s texts and\udthe transcriptions of his speeches, his biographies, and on interviews to managers that\udwere active during the years of Adriano Olivetti’s administration of the Olivetti Group\udor later experienced the values left in the company after his untimely death.\udFindings: This article highlights how their extraordinary experience has\uddemonstrated the full compatibility between social and economic responsibilities.\udMoreover, the article proves that the various dimensions of corporate social responsibility\udare tightly connected. Finally, it shows how good stakeholder management practices are\uda successful strategy.Research Limits: The article’s main limitation is that it is mostly based on anecdotal\udevidence and secondary sources.\udPractical implications: The analytical framework we employ can be useful in\uddriving responsible management processes for modern managers and entrepreneurs.\udOriginality of the paper: This article proposes two modified versions of a classic\udmodel on corporate social responsibility

Sustainability and stakeholder approach in Olivetti from 1943 to 1960: a lesson from the past