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Purpose of the paper: this paper investigates the phenomenon of the sharing economy, exploring how business model innovation can be used in the car sharingindustry.  Methodology: the research was conducted as a multiple case study, with semistructured interviews. Results: The research contributes to management studies by introducing a theoretical framework for business model innovation in the sharing economy industry.  Research limitations: being an explorative research, the limitations relate to the lack of generalizability of the cases. Practical implications: The authors propose a framework that can be adopted by sharing economy startups and companies that want to operate in this industry. Originality of the study: This paper contributes to the debate on the sharing economy and business model innovation by providing a model for companies operating in the sharing economy and specifically in the car sharing industry.

L’innovazione dei modelli di business nella sharing economy: il caso italiano del car sharing