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In this study, we clarify the acquisition process of the local characteristic in developing special products. We make both the acquisition processes clear, by comparing the category of products with local characteristic breed with the category of products without local characteristic breed. The results showed that there are three phases: In the first phase, the members connect the products and their history, discovering their historical relations with the local characteristic. During the second phase, the products acquire the local limitation as well, and the products are distinguished from the others. Lastly, in the third phase, the properties of products can be diversified through activities for acquiring the various properties. It is also suggested that more local relationships are made in the case without local characteristic breed than the one with it.

Acquisition Process of the Local Characteristic in Developing Special Products