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Takayuki Aibara (NARO Kyushu Okinawa Agricultural Research Center) The purpose of this paper is to discuss the possible application of the agri-business model to farm management. A business model is defined as “the structure adjusted in order to yield profits while bringing the customer satisfaction.” Therefore, the agri-business model must be designed to create new agricultural business. To achieve this, it is necessary that the ideal of valued customers, the structure of the business, and the fountainhead of profits are maintained. Compared to general companies, agriculture has the following constraints: the scale or funding ability is small, cultivation has seasonality, and the quality and quantity of products are subject to the influence of the weather or disease/insect damage. Even if management’s resources are not rich, it is the true purpose of a business model to gain profits, and it is not impossible to change restrictions into opportunities, as well.

A Basic Study of the Agri-business Model and its Possible Application to Farm Management