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The article discusses the developing of correct methodological approaches to compare the content of the USSR food industry branch and general circulation newspapers related to the formation of the &amp;ldquo;new worker&amp;rdquo; in 1925-1937. &amp;nbsp;Analyzing branch newspaper &amp;ldquo;Pishchevik&amp;rdquo; (&amp;ldquo;Za pishchevuyu industriyu&amp;rdquo;, &amp;ldquo;Pishchevaya industriya&amp;rdquo;) and general circulation newspapers &amp;ldquo;Babaevets&amp;rdquo; (Babaev confectionery factory), &amp;ldquo;Nasha Pravda&amp;rdquo; (Krasnyi Oktyabr' confectionery factory) and &amp;ldquo;Za Boievye Tempy&amp;rdquo; (Rot Front confectionery factory) by means of MAXQDA program, the author concludes about the equal focus of these newspapers on the formation of the &amp;ldquo;new worker&amp;rdquo; who was expected to fulfill the tasks to develop food industry and industrialize the USSR. The "new worker" of general circulation papers is a young lady striving to become a competent and full-fledged participant in production processes, social and party life. The branch newspaper of food industry portrayed the youth, production leaders, shock workers, Stakhanovites and Komsomol members as the "new worker". Differences in the main features of the "new worker&amp;rsquo;s" image between the branch and general circulation periodicals tell us about the specific feature of the target audience of these periodicals. The confectionary factories were dominated by females whereas males were prevalent in food industry as a whole.	

Formation of the “New” USSR Food Industry Worker in 1928-1937. Comparative Content Analysis of Branch and General Circulation Periodicals