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The object of this research is the concept of &amp;ldquo;rude person&amp;rdquo; and its expression in Bashkir language. The subject of this research is the lexical and phraseological units, representing the concept of a &amp;ldquo;rude person&amp;rdquo; in Bashkir language and its jargons. Based on the materials of definition, multilingual and dialectological dictionaries, as well as the &amp;ldquo;Electronic database of Bashkir language&amp;rdquo; the authors identify a layer of words and expressions denoting a rude person. This article presents the research on the motives for nominations of words in this topic, which allows understanding the peculiarities of the perception of human character in the language picture of the world by its native speaker based on verbal characteristics. The novelty of this research consists in the fact that for the first time in Bashkir linguistics this group of words is highlighted as a separate layer. The main conclusions of the conducted research include discovery of 45 words and expressions denoting the concept of &amp;ldquo;rude person&amp;rdquo;. The image of such person is created through lexical units of secondary nomination. 	

Nomination of individuals in Bashkir language based on verbal behavior: tendency towards rudeness