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This paper analyzes the role and the importance of motivation in private companies and other business entities in Bosnia and Herzegovina. The paper is based on research conducted by questionnaire in companies in the largest cities of BiH. Analysis of the results collected by the questionnaires on a sample of 1,239 respondents, shows that employees are aware of the importance and role of the motivation, they realize that it affects the job satisfaction, that it builds good interpersonal relations, that encourages loyalty to companies and businesses and they expect from managers and leaders to continuously improve the forms and methods of the employee motivation.

The role of motivation in the organizational behavior - the experience of the companies in Bosnia and Herzegovina