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Rezultati sprovedenog istraživanja nam govore da TV reklamaigra veoma važnu ulogu u predstavljanju i upoznavanju potrosaca sanovim proizvodom ili uslugom i da predstavlja nezaobilazanmarketinski nastup svake kompanije koja želi da osvoji novo tržiste ilipak da zadrži vec postojeci udio na tom tržistu. Reklama kao diomarketing strategije kompaniji izmenu ostalog omogucava, dapotrosac na sto laksi i brži nacin donese odluku o kupovini upravoreklamiranog proizvoda.

UTICAJ TV REKLAME NA DONOŠENJE ODLUKE O KUPOVINI // INFLUENCE TV COMMERCIAL ON ENACTMENT DECISIONS ON PURCHASING