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We have been formulating cosmetics for thirty years and We am deeply conscious that Senescence is an irreversible physiological phenomenon and the unique way to escape decline is prevention (by using drastic moisturizers since early age or the camouflage in elderly or just before male climacteric or menopause), as famous Empresses did in XVI and XVII century. Purpose of this odd study is to disclaim a revolutionary method to investigate upon the “hedonic response” only septuagenarians and octogenarians, living in luxury a rest home, may display after having used natural cosmetics with the clear advertising that they are only remedies apt to let them feel younger, attractive and active. The volunteers were invited to respond to simplest questionnaire about satisfaction, according to the Peyram’s hedonic test

A hedonic response to an assay made on octogenarians using cosmetics that promise to donate comfort, attractiveness and youth