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The purpose of this study is to suppose makeup design based on formative elements of facial image according to the facial image type of Korean women in their 20s. For this study, literature review were performed. Surveys were conducted twice for empirical research. The survey targeted 220 university students in their 20s. SPSS 12.0 statistics program was used to analyze the results, and T-test, ANOVA, Scheff test. The results of the study are as follows. First, it was concluded that the effective structural formative elements are different according to the types of facial image. Second, by analyzing the differences in perceiving naked facial image and modified face shape image, modified skin color image, modified makeup color image of all types of facial image, it was found that the formative elements are different according to facial images, and that there are differences in the effectiveness of each factors.

Formative Elements of the Facial Image of Korean Women and the Effects of Makeup Design