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This thesis was conducted with the purpose of proposing a systematic and comprehensive system for women`s upper garment sizes so that the satisfaction level of women purchasing the upper garment products in Internet shopping malls is enhanced. To achieve this, this study first conducted a survey of women from the ages of 18 to 39 and attempted to discover consumer satisfaction levels and preferences of the clothing product sizing system of Internet shopping malls. While keeping track of the global distribution environment, an optimal clothing sizing system for Korean women that fit recent changes in their body shapes was proposed. The results of this study are as follows. First, A result of studying the satisfaction levels and preferences of consumer`s purchase experience and the sizing system showed that 48.6% of the total respondents were dissatisfied with the current sizing system. Second, based on the research of the size classification system of domestic and foreign upper garment for women, unlike domestic Internet shopping malls, overseas generally offer several size classifications. Third, results of studies 1 and 2 was used to propose an optimal clothing products sizing system method. Also, the body and product sizes and the measurement methods should be offered together. In summary of all these results, by establishing globally compatible sizing system, consumers are able to recognize their sizes on their own and by doing this, it will lower perceived risk of the consumers at the time of a Internet shopping mall purchase, and this will raise their level of satisfaction while making purchases.

A Study on the Size Information Presentation Method of Women's Upper Garment in Internet Shopping Malls for the Improvement of Consumer Satisfaction