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The research aims to analyze the willingness to pay and the projection of investments in ecological automobile services. The research presents a qualitative and quantitative approach and exploratory character, using bibliographical sources and semi-structured interviews in a first development and, later, statistical analysis of correlation between variables raised through the application of questionnaires via Google Docs to a sample of 384 individuals. As results, the necessities o0066 adaptation in the waste management were verified, as well as the correlation between the variables observable by the potential consumer and their willingness to pay more for these services, providing feasibility to the project.

Consumers Disposition to Pay: A Projection of Investments in Automobile Eco-Services