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This paper addresses the situation of the castle of Xàtiva and its restoration Master Plan as a basic element for its tourist revitalization, as well as its professional tourism management. It proposes the realization of an annual program and a Promotion Plan, integrated with the rest of the city’s offer. All this, backed by a Tourism Excellence Plan that collects the opinion of visitors.

El Castillo: la fortaleza turística del destino cultural de Xàtiva