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This article offers a critical route for studying creative practices challenging instrumental reason in contemporary modern societies. Particularly, this article explores a couple of cultural agency strategies undertaken by civic associations in Guadalajara, Mexico: the urban studies agency CUADRA and CEDAT Foundation.  On the one hand, a discussion is held with regard to the revitalization of collective identities through the production of collaborative graffiti paintings. On the other hand, it presents an analysis about the strategic use of video documentaries for communicating participatory civic actions and its function to restore public spaces. Keywords: Cultural Agency, Cultural Consumption, Social Capital, Public Space

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La recuperación del espacio público y la evolución del patrimonio común: prácticas colaborativas a través de la agencia cultural / Restoring the public space and the evolution of common patrimony: collaborative practices via cultural agency