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Along with the release of  Eating Well with Canada’s Food Guide  in 2007,Health Canada introduced supplementary materials meant to tailor the general food guide tothose not fully represented in it, and to account for dietary diversity. This article takesa closer look at one of these supplementary tools: the interactive food guide website, MyFood Guide. It draws on transcripts and background documentation related to the 2007 foodguide revision process, including the creation of the My Food Guide online tool, obtainedthrough Access to Information requests that shed light on the issues that arose during itsdevelopment. In addition to providing insight into how the My Food Guide website attempts toaddress cultural and dietary difference and the problems that arise, this article concludesby raising a number of questions researchers and policymakers might keep in mind as HealthCanada prepares to release its upcoming revised dietary guidelines and related consumerresources.

My Food Guide, Their Food Guide: diversity and personalization in Canada’s national dietary guidelines