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Why is "something" (be it a railway, government office, factory, housing development, or whatever else) located where it is? This simple question can be explored numerous ways although Geographers generally approach it from the standpoint of location theory in which emphasis is placed on economic factors. Non-economic factors not heretofore given adequate consideration include what I call "boosterism", or the exaggerated proclamation of worth of a particular place over all others. The development of "boosterism" probably begins with one or two individuals but then may grow, especially if newspapers are involved. Of course, the aggressive proclamation of worth of one place over all others is not universally accepted, hence the subtitle of this paper -"one man's swan is another man's goose".

"Boosterism" and Locational Analysis or One Man's Swan is Another Man's Goose