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The present study aimed to offer a proposed educational-administrative vision for activating the role of educational media in Jordanian secondary public schools in addressing the intellectual and cultural challenges. The population consists from all the Jordanian secondary public school principals (i.e. 1227 female and male principals).  The sample consists from 127 female and male principals. It represents 10% of the population. A developmental survey-based approach was adopted. It was found that educational media plays moderate role in addressing the intellectual and cultural challenges in Jordanian secondary public schools.  There isn’t any statistically significant difference between the respondents’ attitudes which can be attributed to (gender, or academic qualification). However, there are statistically significant differences between the respondents’ attitudes which can be attributed to experiences for the favour of the ones who have 10 years or more. Based on the study’s results, the researchers proposed an educational-administrative vision for activating the role of educational media in Jordanian secondary public schools in addressing the intellectual and cultural challenges. The applicability of this vision was examined. Keywords : Educational media, intellectual and cultural challenges, secondary public schools, Jordan DOI: 10.7176/JEP/11-33-13 Publication date: November 30 th 2020

journal of education and practice

A Proposed Educational-Administrative Vision for Activating the Role of Educational Media in Jordanian Secondary Public Schools in Addressing the Intellectual and Cultural Challenges