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The focus on women Entrepreneurship is becoming vital as it is the best way to reduce poverty in a sustainable way and promote economic growth through wealth and employment creation. The objective of the study is to identify determinants of women business success. The research design used in this study was explanatory research design. The respondents were selected from six Woredas of East Gojjam zone through cluster sampling technique. Primary data were collected from 259 respondents that were selected from women entrepreneurs working their business in MSE’s. In addition, relevant data were collected from secondary sources. The Pearson chi-square test for association was employed to test the association between independent and dependent variables. Besides logistic regression model was used to determine the success factors of women business. The major findings of the study are vision to expand business, saving culture, creating market linkage, skill to adopt technology, and access to credit finance are significant and have positive influence on women entrepreneurs MSE’s success. Keywords: Success, Entrepreneur, MSE DOI : 10.7176/EJBM/11-10-08 Publication date : April 30 th 2019

Determinants of Women Business Success: A Study among MSE’s in East Gojjam Zone Administration