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Cellular production is usually seen as a hybrid approach between job-shop and flow-line paradigms, reducing the major disadvantages of these two paradigms: the low productivity of job-shops and the low flexibility (in terms of products’ variety) of the flow-lines. This paper describes the implementation of a production cell in a production unit of wood- framed pictures and mirrors, which was originally configured as a traditional job-shop, without losing the necessary flexibility to face market demand and simultaneously increasing the production unit’s performance. By implementing a highly flexible cell, very significant improvements were expected for the system’s overall performance and the quality of the products. These expectations were met, and the implementation was successful, as demonstrated by the results presented. \u

MOVING FROM JOB-SHOP TO PRODUCTION CELLS WITHOUT LOSING FLEXIBILITY: A CASE STUDY FROM THE WOODEN FRAMES INDUSTRY