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This paper presents a hybrid Grey Relational Analysis (GRA) and Interpretive Structural Modelling (ISM) methodology for appropriate dynamic analysis, in order to improve the execution of development strategies for date-related industries in Iran. The proposed framework consists of four main phases: (1) establishment of strategies; (2) GRA analysis; (3) binary comparison to determine hierarchy levels using the ISM method; and (4) dynamic analysis. The analysis reveals that the strategic priorities to improve Iran’s date industries can be arranged on three levels. The first level consists of the by-products of date packing and processing. On the second level, three tactics are determined: developing ready-foruse date products, deriving date fruit products, and fermentation of products. The third level is to blend dates with other foods and palm products (excluding dates).

A DYNAMIC APPROACH TO IMPROVING THE EXECUTION OF DEVELOPMENT STRATEGIES FOR DATE-RELATED INDUSTRIES IN IRAN, BASED ON HYBRID GRA AND ISM METHODS