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Quality control mechanism that allows long term improvements of a study field or a study program is necessary for good functioning of educational institution or department in actual nature of competitive universities’ environment. This paper focuses on quality control mechanisms in general and more closely on professional study fields. The professional study fields have been settled in Czech higher education by approving the amendment to the Higher Education Act. This brings new need for control and improvement mechanisms based more on connection to industry practice than on academic publications. The aim of this paper is to explain the importance of gathering information from contact with study field’s stakeholders. These information lead to form appropriate improvements implemented on time. In the case study, there are presented examples of gathered findings and how they are being handled. They include the student‘s expectations that underrate theory although it is needed for basic insight to the industry. The students are also motivated to start their own business. What this paper brings is the proposed continuous development mechanism that helped to improve the bachelors study field Multimedia in Economic Practice and also the general recommendations that should help to any other study field

QUALITY CONTROL AND IMPROVEMENTS MECHANISM OF STUDY FIELD - FOCUSED ON PROFESSIONAL STUDY FIELD