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We designate multiple target areas for the advertisement disseminations in order to resolve the problem of advertisement transmission efficiency degradation due to overlapped device-to-device (D2D) transmissions and unnecessary advertisement transmissions. We here propose an efficient advertisement dissemination algorithm based on pre-selected target areas considering user density. In our proposed algorithm, relay nodes are gradually selected according to the locations of the target areas. We mathematically analyze D2D advertisement coverages of our proposed algorithm, and compare the various simulation results of the proposed algorithm with those of the conventional algorithm according to the several simulation scenarios via intensive simulations.

D2D Advertisement Dissemination Algorism based on User Proximity and Density