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espanolEl articulo aborda a la identidad como categoria de analisis desde una perspectiva turistica en San Miguel de Allende (SMA). La investigacion tuvo como soporte una metodologia cualitativa sustentada en el metodo historico y etnografico. Entre los principales hallazgos figura que el turismo ha posicionado las manifestaciones culturales de los sanmiguelenses en las preferencias del publico nacional e internacional, afianzando una serie de referentes identitarios que vinculan a la poblacion local con su espacio fisico y social, ademas de promover un turismo amigable y receptivo con visitantes de diferentes partes del mundo. Se concluye que los sectores publico, social y privado, deben emprender un trabajo colaborativo para rescatar y afianzar la identidad. EnglishThe article research the identity as an analysis category from a tourist perspective in San Miguel de Allende (SMA). The investigation had as support a qualitative methodology based on the historic and ethnographic method. Among the principal findings, tourism has been preferred in national and international public’s as a cultural manifestation of the native population of San Miguel de Allende, supporting a series of identity references that link local population with their physical and social environment, besides that promotes a friendly and receptive tourism with visitors of different parts of the world. It is concluded that the public, social and private sectors must start a collaborative effort to rescue and support the identity.

Turismo e identidad en San Miguel de Allende, México