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Este trabajo estudia el perfil del visitante en Santiago de Compostela y lo compara con el de otros destinos culturales del mundo. Se tomó como base la metodología de ATLAS y se realizaron 400 encuestas a visitantes. Se aprecia el perfil del tradicional turista cultural de edad madura que viaja por vacaciones. Experimenta más motivación por el ambiente del lugar que por el aporte de conocimiento. Asimismo, considera que la arquitectura histórica es el mayor atractivo de Santiago, aunque muestra interés por actividades culturales que impliquen una experiencia más creativa y participativaThe aim of this study is to determine Santiago de Compostela’s visitors profile and compare it with those of other cultural destinations worldwide. Based on ATLAS methodology and after 400 visitors were interviewed, the results reveal a traditional middleaged cultural tourist who travels for vacation. It’s more motivated by the atmosphere of the place than the actual acquisition of knowledge. Although historical architecture remains to beconsidered Santiago’s main asset, the study shows an increasing interest in cultural activities that provide more creative and interactive experiencesS

El perfil del visitante en Santiago de Compostela: tradición y actualidad