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The extent to which website of the National Defense University of Malaysia (NDUM) complies with the best practice design guideline to communicate its corporate image was analyzed. Content analysis was employed to measure twenty-four web design features available on NDUM website. The findings showed that the site was categorized as moderately welldesigned. Therefore, improving the NDUM’s website is suggested so that it can act as a gateway to the university’s image as a premier Defense University in the region. This study will be an addition to web design literature and facilitate universities and individuals to develop effective strategies to elevate the image of universities in the global context.

Communicating Corporate Image Online: A Case of National Defense University of Malaysia’s Website