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The implementation of scenography in the creation of artistic and creative works are in correlation are also important components in theatrical process of a theatre production. This is because components of scenography puts together elements of visual design and creative ideas in abstract, realistic and experimental forms based on the concepts and themes of the manuscripts that will be staged. The study therefore demonstrates the role of scenography in producing a theater production at the Malaysian Art School of Johor which is effective with the application of teaching and learning patterns that focus on building creative and innovative thinking skills through exploration activities to enhance the ability to create and produce quality ideas. The results of this study show the significance of scenography exploration through appropriate approaches to ensure the understanding of the processing of the scenography element amongst instructors and students in the early stages of the arts science, basic principles of design and technical skills in a theater production. Introduction The emphasis on creative and innovative human capital development in order to meet the requirements of the nation in the 21st century has been stated in the Malaysian Education Blueprint. The implementation of creative and innovative elements in Malaysian Art Schools will accelerate the country’s transformation agenda which goes hand in hand to ensure that this process is implemented International Journal of Academic Research in Business and Social Sciences Vol. 9 , No. 3, March, 2019, E-ISSN: 2222-6990 © 2019 HRMARS 1293 through teaching and learning in school. The learning of Scenography generally aims to build up students’ creative ability in creating artistic work through scenography. Scenography is closely related to visual arts, in other words, visual literacy, which includes the ability to use visual language to read and appreciate visual images. Scenography is one of the key components in a theatrical process, especially one which contributes to the unity in the creation of a design, the ideas of its employees and production experts. Its teaching and learning pattern involves the diverse creative methods made to ensure students are exposed to forms beyond their field of experience, especially in the arts and theater works in practice. Scenography is closely related to visual arts; reading visual language is a key instrument in producing onstage visuals. Through this visualization process, scenographers require a variety of methods to visual observation such as photography, reality and viewing experiences, (Pamela, 2003). The complicated process of visually interpreting script requires deep and complex imagination and creativity, since the visual existence presented onstage needs to accurately represent the settings presented in script as well as character traits. Most importantly the visuals need to be acceptable by logic and can be interpreted well not only the audience but members of the production as well. The development of creativity and innovation amongst students in Malaysian Art Schools, particularly in the teaching and learning of scenography aims to shape exemplary individuals who are creative, innovative and capable producing quality ideas and inventions thus enabling Malaysian Art School students to compete with others on an internation scale. Importance and Benefits in the Research of Implementation of Scenography in Creative Production among Students through Theatrical Production The problem statement of this research is based upon the researcher’s concern in observing the theatrical production in the final presentation in which is an assessment for Upper Secondary Students of Malaysia Art School, Johor in which the element of scenography and production design is deemed not asimporant in comparison to acting and directing. Assumptions such as these are actually wrong in the sense that in the current era, scenography has been regarded as a very important communication medium onstage contributing to the formation of a unition within a theater production in establishing artistic values of acting and direction. Therefore, the researches focuses on the potential and suitable forms to ensure the understanding of the process of design in the elements of scenography amongst instructors and students who should gain these exposure at an early stage about the background knowledge of the Arts, basic principles in design as well as knowledge of technical skills focused in the organization involved in the a theatrical production. The importance of this design process will be focused towards groups of students who are designers of the young generation who lack experience in understanding the techniques in involved in stage design that involve the collaboration of various parties. Other than that, the element of developing creativity and talent has to be emphasized by taking the step of cultivating the culture of creativity and innovation at the school level to develop individuals who are holistic, knowledgeable, creative, critical and innovative through improvements made in the curriculum of the Arts. Thus, other than ensuring the introduction of the design process of scenography is not left behind, the quality of design will also be something that should be looked at with pride. Education in fine arts International Journal of Academic Research in Business and Social Sciences Vol. 9 , No. 3, March, 2019, E-ISSN: 2222-6990 © 2019 HRMARS 1294 and performing arts at the upper secondary level of the Malaysian Arts School should be refined to meet the needs of the performing arts, through proactive measures such implementing transformation and enhancement in terms of an innovative curriculum structure by emphasizing creativity and innovation skills. The importance and benefits of this research is being able to identify important aspects that has to be given attention in the creation of sceno graphic elements in theatrical production which the use of artistic elements and principles of design at every stage which will contribute to the effectiveness in the process of learning and teaching in a theatrical production that will be performed and contains artistic elements of scenography. Relatively, this will ensure the understanding of the importance of scenographic elements in terms of upper secondary theatrical production in Malaysia Arts School of Johor. In addition, it gives exposure and increases comprehension towards the importance of scenographic elements amongst instructors involved in the theatrical production process in the upper secondary level. Knowledge sharing which can be used by the instructors and production team helps to create an effective design process and clarity in the scenographic visual image, in cultivating students’ talent and potential in an integrated manner for a theatrical production that possesses artistic elements. Also, to produce work procedure for the line of instructors which includes the importance of conserving the application of scenographic elements. Exploration of Scenographic Design in Creative Production of Students in Theatrical Production Scenography design exploration focuses on building creative thinking and innovative thinking skills through exploration activities. Exploration activities such as text studies, visual studies, the study of space and sound as well as special effects are aimed at obtaining a variety of information to reveal the ideas and concepts of scenography. The study of texts is aimed at obtaining information such as the background of the society, the background and the time, the social status and the socio-cultural information. The visual survey is aimed at obtaining appropriate image requirements information based on scenography ideas and concepts. The findings from the study of space can be used to design the layout of the actor’s movements as well as the use of sets and props according to the suitability of the play’s space. The study of the suitability of sound and special effects are designed to provide a list and a collection of sounds and special effects which appropriate to use. Apart from that, exploration activities of various forms of media such as digital media, photography, video, magazines and newspapers also help to obtain information and ideas in creating the scenographic design. Scenographic Creation in Students’ Creative Production through Theater Production The things that are taken into consideration by a scenographer are the aspects of the script such as the number of scenes, the setting, the time setting and the historical background. Other than that, design aspects such as materials and media used in design and build sets, the size and quantity requirements of a design and set, a stage environment that will have aesthetic impact between the set and the prop, the elements of which can bring about admiration and awe, the aspect of floor plan space and sound effects and music in the particular play. All these scenographic elements and design International Journal of Academic Research in Business and Social Sciences Vol. 9 , No. 3, March, 2019, E-ISSN: 2222-6990 © 2019 HRMARS 1295 principles are important for a scenographic designer to be mindful of when planning the idea of the scenographic stage design which all contributes to the goal of an effective show. According to Kennedy, (1996) the importance of scenography in learning theatrical production is deemed equivalent to the text when dialogue creates the art of conversation and behavior on stage, scenography creates its visuals. The scenography element is a reminder that the words from a text are not enough to perfectly describe the intended meaning. According to Pamela (2003), scenographic design in a play production are visual adaptations or representations through texts; implemented through sets and costumes and are equipped with lighting aspects designed in support of actors through dialogue and m

international journal of academic research in business and social sciences

Implementation of Scenography Elements in the Production of’ Creative Arts among Upper Secondary Students through Theatrical Production in the Malaysia Arts School of Johor