English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Tools annual

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Presents the access of premium content as premium feature

Premium Content

Global: Zendy Plus annual

Global: Zendy Free Plan

A small business is one of the principles driving force in the development of a country including Malaysia. It is considered as a backbone for the economic development. In addition, this sector also helps to boost the gross domestic product (GDP), a source of products innovation, and creating more job opportunities. While these institutions are recognized in their contribution to the development of the economy, the study on small business is still unable to attract much research attention, particularly in the context of Malaysia especially on business strategy, marketing competency, and strategy implementation. This paper reviews previous works on small businesses in Malaysia, identify those issues and offer suggestions for future research.

Business Strategy, Marketing Competency and Strategy Implementation Issues among Small Businesses in Malaysia: Towards a Research Agenda