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This research explores the concept of open innovation within the Malaysian fintech industry and explores its antecedents and the ways they influence the open innovation process. More specifically, the study centers on the relationships between market orientation and open innovation process in Malaysian fintech start-ups. It is theorized that earlier involvements amongst majority of fintech start-ups in incubator programmes, start-up bootcamps or kickstarter challenge help to build their market orientation and open innovation capabilities in creating, acquiring, assimilating, and exploiting knowledge within open innovation ecosystems that will produce more knowledge resources, translating into new potential sources of revenue for the firm, and creating continual variations across firms. Success in open innovation may support Malaysia’s aim to become the leading hub for fintech innovation and investment in the region.

Issues and Trends in Open Innovation amongst Malaysian Fintech Start-ups