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Batik industry is one of handiwork products in Malaysia that has contributed significantly to the country economy particularly to the state of Kelantan and Terengganu. The majority of Batik enterprises is categorized as small business. But nevertheless, the majority of the public and not a few owners do not realize that the industry has negative environmental impacts, mainly water pollution. In Malaysia research pertaining to the environmental performance of the industry is lacking as academicians are more focus to study business activities which have direct relationships with financial performance. Although environmental issues are more and more important to businesses over the past three decades, in Malaysia they are not given priority as businesses perceived them as secondary. This paper identifies the entrepreneurs’ perception, awareness, and practice of environmental issues among Batik entrepreneurs in Kelantan. A cross-sectional study was done from 1st April-31st May 2015. A simple random sampling was applied and a questionnaire was distributed to the owner-managers from thirty-six batik premises in Kelantan. It is shown that the premises still had a lower mean score of perception, awareness, and practice towards environmental management. The finding of this research can help to increase awareness of Batik entrepreneurs on environmental issues because it is important to practice environmentally friendly in the industry.

Perception, Awareness, and Practice of Environmental Management – The Case of Small Batik Enterprises in Kelantan, Malaysia