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The lack of social media use among school libraries internationally are working to deliver and provide information to users have been increase. The modern method and up to date technology involved the application of social media and other technology tools for more effective library management and can increase library usage rate. International school libraries have made an effort to catch up with this situation by providing a quick information about library. This research aim is to identify the trend of social media in international school library. It is specifically studies on International school library because their schools are more exposed to the use of more modern technology. This research is based on data obtained from a survey questionnaire that polled users experience regarding the social media that has been used in international school libraries. The data was analyzed to evaluate and determine the awareness, ability and implementation of great school library. The research suggested that great school library are linked to marketing of promotion of school library. The result of the study also suggested that a implementation of social media is needed for international school library to build the great school library. It is hope that the study can contribute to the improvement of social media in international school library. Keyword: Social Media, International School, School Library, Library Marketing, Library Promotion INTRODUCTION Most international schools in Malaysia use social media as a platform for them to communicate with their users consisting of students, teachers, school staff and parents. Social media can help librarians find new ways to interact and communicate with the school community whether students, staff and parents. Social media can also be defined as a device or platform where the library can use the network to communicate, share information, build or form groups that are networking. It can be seen that the school library in international schools emphasizes the importance and need of a library to users, especially students. Social media apps are not foreign to librarians, especially for libraries at international schools. Social media has become the latest platform in the library to interact and service users virtually. The use of social media within international school libraries is very widespread. In addition, social media can also help the library in collecting data and information regarding the problems faced by the user when they make a comment or question through a new feed or through direct message or email. The library itself usually uses social media as a medium to conduct promotions, either promoting the collection or services offered. The use of social media within the International Journal of Academic Research in Business and Social Sciences Vol. 8 , No. 9, Sept. 2018, E-ISSN: 2222-6990 © 2018 HRMARS 337 school library is strongly encouraged. The school library is a library within a school where students, staff, and parents of public or private schools have access to a variety of sources. The international school library is a very important portion in a school for users to get accurate and authentic information. This international school meets the needs of students who are not nationals of the host country, such as children of international business staff, international organizations, foreign embassies, missions, or missionary programs. LITERATURE REVIEW The Awareness of Social Media In Promoting Libraries And Information Services Social media apps provide a functional setting concept "Mechanical Turk" to enable an app to automatically turn on the visibility of attraction from around the following followers or users to a wider level beyond the visibility of the various backgrounds of social media users around the world. This has given of the user's knowledge of using social media, it provides an opportunity for libraries to attract new users and to keep their users current, thus enabling libraries to become more efficient and significantly affect library performance (Chua and Banerjee, 2013). To prevent this from happening, librarians who control and are responsible for administering social media libraries play a role in monitoring every social media activity provided and ensuring the information and content of social media is always accurate, up to date and in accordance with library services. The purpose of using social media is to raise awareness, connect with users and actively try to influence users to like and want to use library services. Social media used by school libraries to promote library services and information provided has saved the library staff time and time. Quality of service social media should always be fixed from time to time to review the objectives and establish clear guidelines for providing effective services to users. Library also using social media as a platform to communicate using different ways to different users with greater impact. Social media has helped the school’s library in providing quick feedback and updates to users and providing forum space for quick and fast feedback from library users. Using social media for marketing libraries and information services enables broad reach but has a very low cost (Villoldo, 2012). Social media is used as an essential tool for libraries as marketing and intend to increase their users (Choi, & Joo, 2018). Social media has enabled libraries to be in a unique position to use them to market services provided by the library (Tagtmeier, 2010). The library should create a name or organization name easily remembered by the social media community or library users. This is especially supported by the condition that school libraries are one of the organizations that have many social media users in terms of students, teachers and parents. The library can have users and communities and stakeholders to follow them through social media. Given the popularity of social media among consumers, many libraries have also used social media actively to increase marketing and promotion activities (Choi & Joo, 2018). Social media gives variations to librarians whether to establish formal or informal relationships with users. The library may perform actions or activities on social media about products and services without investing a penny. Social media provides librarians with the opportunity to accent themselves to the attention of unpredictable social media users. The social media is an effective tool for library promotion (Hall, 2011). Most of the users have extensive knowledge of using social media (Fasae, & Adegbilero-Iwari, 2016). The Ability of Social Media in Connecting People and Promoting Understanding Social media is not just for communication space but can also be used for the marketing of collections or information offered by the school library (Qualman, 2009). With a successful International Journal of Academic Research in Business and Social Sciences Vol. 8 , No. 9, Sept. 2018, E-ISSN: 2222-6990 © 2018 HRMARS 338 promotion, users are expected to know the service provided by the devotees to make them interested to visit and utilize library collections and services even it's hard to keep up with the latest social media platforms. The use of social media for social interaction and communication with library users benefits its exploits as a tool to improve library services for libraries. Today, social media in the Library has become an important service for disseminating the latest information and as a platform for users to channel their opinions, queries and concerns. School libraries also create event invitations for programs as an additional forum to promote library activities in social media (Chu & Meulemans, 2008). Recent research shows that more and more people use social media application like Facebook and Twitters for various reasons such as making new friends, socializing with old friends, receiving information, and entertaining themselves (Kaplan & Haelein, 2010). One of the primary uses of social media by school libraries is promoting libraries with a home page library website. Given the abundance of social media making librarians who want to market and promote libraries should be good at choosing the best medium for school libraries. School librarians can adopt social media into their promotional delivery system, and librarians can engage students on social media platforms for promotion purposes to make academic use of student interests in social media (Fasae & Adegbilero-Iwari, 2016). This explanation of social media marketing leads us to the other side of marketing, where building relationships with potential users are the key to repeating arrivals and enhanced loyalty. Maintaining public relations between users and libraries through social media has become easier because of a large number of potential users is available in the virtual network. The use of social media to promote library services, making references to the number of students who use it and the amount of time they spend in (Loving and Ochoa, 2011). The primary motive and perception of using social media are to feel good friends, entertain, maintain relationships, seek information and join the virtual community. Social media marketing to the relationship marketing where libraries need to shift from “trying out” to “establishing a connection” with the user (Gordhamer, 2009). Among professional companies and users outside of librarians, the use of social media has gained high perceptions, acceptance and use for professional and promoting purposes. Libraries advertise operating hours, website information, recently acquired materials, and etc on social media. Promotions on social media are made in connection with the status of future developments or events in the library, for example, if new material is added to the collection. Promotions for library promotions are shown in all social media apps but are linked to other records of all in

Trend of Social Media in International School Library