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It is undeniable, the Small and Medium Enterprises help much in boosting the economic growth in many countries. Hence, many scholars have studied on its success factors throughout different perspectives, including Entrepreneurial Orientation, Islamic values and business success. However, past studies revealed contradictory results on EO and business success relationship. Furthermore, limited empirical studies on the effect of Islamic values were found in the context of SMEs especially the Malay entrepreneurs. Accordingly, this study aims to examine the interactive effects of EO on business success with the integration of moderation effects of Islamic values of Trustworthiness (Amanah), Truthfulness (Siddiq), Communicative (Tabligh) and Wisdom (Fathonah). Besides, this study will contribute to the selected theories of Islamic Leadership Theory and Human Capital Theory. The development of the theoretical model is expected to shed a new light of the constructs under reviewed and would elevate the business success among Malays SMEs.

The Interactive Effects of Entrepreneurial Orientation, Islamic Values and Business Success: A Conceptual Study