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Customer needs for tourism industry in Malaysia has change. To deal with it, business that involve in tourism industry should follow the customer’s standard according to latest situation. Services standard should be improve using correct ways. In this paper, we share the value of knowledge management and process innovation. This is because we believe that any changes by these organizations will be more effective using the values of knowledge management and process innovation. The values of knowledge management are management leadership, organizational learning and performance measurement while process innovations are organizational innovation and incremental process innovation. The purpose of this paper is to investigate the relationship between knowledge management and process innovation in Malaysia tourism industry. Based on previous studies, a research model has been developed.

The Relationship between Knowledge Management and Process Innovation in Malaysia Tourism Industry