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Bojonegoro, which is literally one of the regencies in East Java – Indonesia, has established tourism attractions in the country. The present paper aims to assess the relative attractiveness of tourist destination competitiveness on the basis of tourism strategy in Bojonegoro. It presents our efforts to develop a tourism way that integrates the natural, cultural and art, culinary and artificial tourism in Bojonegoro. The practical implications are both for tourist operators and policy makers. The value of alternate tourism strategies based on the tourist’s impact upon the host culture becomes increasingly critical. There are three major implications for both the public and private sectors to achieve long-term sustainability, i.e., ensuring sustainable use of natural environment, enhancing the reliability of access modes to the destination, and improving the quality of lodging facilities and catering services. Conclusions are provided with a discussion of the specific insights gained from technical experiences that may serve others in addressing similar issues.

international journal of academic research in business and social sciences

Building Strategy to Promote Tourism Destination Attractiveness and Competitiveness in Developing Area: A Case of Bojonegoro Regency, East Java, Indonesia