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The importance of social media and movie tickets sales are increasing nowadays thanks also to the large use of the Smartphone in everyday life. These new technologies have been widely used to many extents and especially into Chinese film industry. The purpose of this paper is to study their use in the Chinese movie market through the analysis of MaoYan. Thanks to social media and sort of Apps many research have been conducted to illustrate the modern trends but the lack of studies on this topic is a key motivation to further studies. The result demonstrates how clear is the importance for movie studios and Italy to implement more focus and attention on this new technology due to its facility and possibility to get data about movie trend at the cinemas.

How Italian can Copycat from China by using Social Media APPs in Movie Marketing