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The main purpose of this paper is to consider the dynamics of e-commerce and its implications on businesses. As e-commerce involves a different environment for international marketing, its effect on the marketing mix will be looked at. The focus will be on the extent to which ecommerce favours international marketing as well as the obstacles companies will face in the global environment, when utilising and managing e-commerce.

The Extent to which E-Commerce will favor International Marketing and what Obstacles International Marketers may need to Overcome