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Entrepreneurship is one solution that contributes greatly to the nation. Through entrepreneurship then wide open opportunities and jobs for the nation. The inability of a person to recognize an opportunity, then it can be possible in making a decision based only on try and error. Hougaard (2004) in Nausedaite and Pundziene (2011) explains that there needs to be a measure of awareness of the odds that one is better able to analyze the market situation and not based on try and error. The purpose of this study is to determine the factors that shape the sensitivity to opportunities (Opportunity Awareness) on young entrepreneurs’ successor family business in Surabaya. This research is a quantitative research using Confirmatory Factor Analysis. The result of research stated that market and technological factors as well as Creation factors are the factors that make up the opportunity Awareness.

Factors of Opportunity Awareness in Family Business Successor Generation at Surabaya