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The brand name is the oral and written representation of a brand. The brand image, on the other hand, is the symbol that is created by using distinct colors and fonts in order to make the brand name stick in people’s minds. Among the examples that are appropriate to this definition are the golden belt of McDonalds, red italic font of Coca-Cola, the star of Mercedes and interwoven circles of Toyota, etc. Determining on a style that will attract the target group and imprint on their minds is as important as verbal and visual elements such as choosing the appropriate strategy, deciding on the brand name and special offers. By applying these strategies, Coca-Cola is among the brands that is one of the most known and whose products are sold most in the world. Coca-Cola that is one of the most valuable brands today will serve as the example for the aim of the study. Besides, Pepsi Cola that is one of the biggest competitors of Coca-Cola will be examined in order to widen the subject matter. In this context, the similarities and differences of the two brands in terms of advertisement strategies will be examined in the study.

Examining Coca-Cola and Pepsi Brands under the Basis of Globalisation and Multinational Companies