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The competitive environments have led to short the product life cycle for many consumer goods. This has led to complex environmental challenges especially in developing countries. Reverse logistics plays a major role in addressing reducing waste and protecting the environment not only in Kenya but also worldwide. However, the development of the practice of reverse logistics in Kenya is relatively low with only limited number of industries having tried it. The study sought to establish the factors affecting the implementation of reverse logistics in manufacturing companies in Kenya. The study adopted a case study design and stratified sampling technique to select respondents. Data was collected using self-administered, semistructured questionnaires. Data collected was further analyzed and presented in tables, mean, mode and standard deviation. The study established that legislation, economics, corporate citizenship and collaboration among supply chain partners are major affected adoption of reverse logistics at Coastal Bottlers Limited. The study concluded that the identified factors are very significant in reverse logistics implementation and every organization planning to implement reverse logistic practices should consider them.

Factors Affecting Adoption of Reverse Logistics in the Kenya Manufacturing Sector: A Case Study of Coastal Bottlers Company