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The COVID-19 pandemic has proved one of the most devastating health crises of the 21st century. Due to this reason, many educational institutions were closed in order to save lives. This action can cause interruption in educational activities. Due to this issue, Online Distance Learning (ODL) have grown in popularity and is seen as an alternative method in higher educational setting. We are now moving towards a new normal life practices due to this global health crisis. Adapting to this new normal, Universiti Teknologi MARA (UiTM) continue their teaching and learning activities using Online Distance Learning (ODL) approach starting from 13 April 2020 until now. This research paper is conducted to conceptually propose the effective strategy to conduct online distance learning (ODL) in UiTM through the perspective of ODL interaction, motivation, students’ performance and ICT and technology support system. This is due to the concern that going digital effectively requires substantial coordination by management and support from ICT service providers. Thus in order to develop ODL effectively, we must see our readiness to use an effective ODL approach as well as needs for robust curriculum pedagogical and methods. Educators must also know the students condition such as their motivation and ability to have good internet connection so that ODL can allows students to access lessons and interact with educators.

The Effectiveness of Online Distance Learning (ODL) Approach in University: A Respond of Covid-19 Pandemic Crisis