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The coming of age in digital technology brought multifarious user experience (UX) in its various uses. Development in cutting-edge technologies has brought changes in museum exhibitions to improve visitors’ engagement and enhance their appreciation of the exhibits but most importantly the heritage which is being showcased. Technology integration in museum exhibits would enables curators to create interactive and multi-sensory UX for museum visitors. Hence, the current paper presents the conceptual framework of the digital storytelling (DST) elements on information visualisation (InfoVis) museum exhibition for user experience (UX). To date, there is an absence of explicit reports on DST elements used in museum exhibition content in designing the exhibition product narration but further exploration is recommended. Utilising the systematic literature review (SLR) method on this study through literature review of DST elements and InfoVis types addressing museum exhibition for user experience (UX), the review is expanded on the technique of enhancement in museum exhibition. However, it is important to identify what are the DST elements and InfoVis types used in contemporary museum exhibitions especially in the National Museum Department (Jabatan Muzium Negara) (JMN) within the Klang Valley area. Additionally, users’ reactions towards museum exhibition and curator feedback on what are the best DST elements and InfoVis types will be applied for future museum exhibition in Malaysia for improvised user experience (UX).

international journal of academic research in business and social sciences

A Conceptual Framework of Digital Storytelling (Dst) Elements on Information Visualisation (Infovis) Types in Museum Exhibition for User Experience (Ux) Enhancement