English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The rapid development and adoption of social media technology has revolutionized the tourism business environment. Engagement through social media for mutual interactions practised by both customers and the businesses is substantially evident in destination tourism. The existing debate on the impact of social media engagement on consumer behaviour is inconclusive with mixed findings, thereby suggesting the need for further research. This paper integrates tourist engagement through social media into the European consumer satisfaction index to propose a destination tourist satisfaction index that can examine the tourist satisfaction and loyalty intention towards tourism destinations. The implication of this paper is to assist tourism marketers by providing a robust and comprehensive spectrum to examine tourist satisfaction and loyalty behaviour.

international journal of academic research in business and social sciences

Tourist Satisfaction Index for Tourism Destination, Integrating Social Media Engagement into the European Customer Satisfaction Index: A Conceptual Paper