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In this new era, writing is no longer limited to traditional writing methods such as writing on books, newspapers and blogs. Writings can now be easily accessible and free throughout the world. This article has discovered an application that meets easy-to-use writing functions, which is Wattpad. It is a tool for recording authors' writing skills and facilitate the search for writing skills by publishers. This article explores Wattpad's roles, especially in the creative writing process. This was attainable by interviewing a publisher from Lejen Press Sdn Bhd (Muhammad Aisamuddin bin Md Asri) and an independent creative writer (Muhammad Fatrim). Both were interviewed and the data were transcribed to understand Wattpad's role in the creative writing process from the point of view of a publisher and author. It was found that for a publisher, Wattpad contributes to finding talent, promotion and creation of fans-base. For a writer, Wattpad introduces themselves to the writing International Journal of Academic Research in Business and Social Sciences Vol. 1 0 , No. 6, June, 2020, E-ISSN: 2222-6990 © 2020 HRMARS 626 community, disseminates ideas and allows learning, practices and experiments to develop writing skills. Such findings affirm the active and positive roles of Wattpad, as discussed in the literature.

Exploring the Roles of Wattpad in Creative Writing Process