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The implementation of government policy as an example of GST is one of the policies introduced and implemented in Malaysia within a short period of time between 2015 and 2018 only. Policy implementation by the government is taken seriously as it involves the community and they have the right to know and understand the policy before implementation. One of the drastic and dominant initiatives taken by the government is to use media as mediation. The study aims to identify the effectiveness of news framing from the GST government policy on the true expression of the audience. The experimental approach was using 165 participants and some forms of GST news were designed to test the effectiveness of the expression and the responses of the audience. The findings suggest that Malaysian society does not give extreme response to the news frames published by the mass media.

The Effect of News Framing the Policy Implementation Good Services and Tax (GST) Towards Audiences Expression in Malaysia